Workshop 1: Efficient + Effective Social Media Marketing

In this intermediate class, we'll explore how to use social media to connect with customers, make sales, build your brand, and collaborate with other businesses! The heart of this class is how to make social media as simple and efficient as possible, while sharing about the purpose of your business, and connecting to other local businesses for support.

We'll especially tackle Instagram and Facebook with some discussions of Whatsapp, TikTok, and other platforms. I've been a social media marketing teacher and have taught hundreds of similar classes. This class is lecture style with lots of interaction and time for questions. Class is in English, though I may be able to clarify things in Spanish if needed.

WHERE: Bo Patisserie in Condesa

WHEN: Friday, 30 June, 10am - 12pm

(Workshop completed - available as a private session, send me an email to inquire!)

Workshop 2: Finding Local Customers on Social Media

Studies show that businesses that are "tapped in" to their local community to best survive economics downturns. This unique class focuses on how to find and cultivate local customers and business relationships, for both short term revenue generation and long term success. We'll explore elements you might be missing, like how to use Urban Design principles to help people find your business. We'll also spend some time working on developing Ideal Customer avatar - this key exercise helps you understand how best to serve your customers through social media.

• September 2, 10am-12pm @ Armorio Comunal (Condesa)

COST

• 600 pesos per workshop, advance tickets (at least 7 days before)

• 700 pesos regular price

• 800 pesos walk-in (cash)

COST FOR BOTH WORKSHOPS (sold out)

• 900 pesos, advance tickets (at least 7 days before)

• 1,000 pesos regular price

• 1,200 pesos walk-in (cash)

PAYMENT: Via Clabe in pesos (email me) or USD on this website (approximately 17.5 pesos per USD).

20% of all sales will be donated to Refugio Casa Frida.