This live, 2 hour virtual workshop will teach you how to efficiently create an effective social media presence without any gimmicks or paid ads. This package includes my background research (reviewing your existing presence, finding examples of similar businesses, targeted feedback), 2 hours of private training, a detailed outline to refer back to, 30 days of support via email after your session, and 50% off any workbooks you’d like to purchase after the class. The course covers what you can expect to get out of social media marketing, how to achieve your goals, what types of content and photography you need, and how to find and cultivate local customers and relationships. The courses focuses on Instagram and Facebook, but there are opportunities to talk about how to translate these strategies to other platforms (TikTok, LinkedIn, etc.) These sessions are updated on an ongoing basis to reflect changes to social media platforms, however, the focus of this class is how to create a strategy that will be useful regardless of platform changes.

The course is most useful for a business or organization that already has an Instagram and/or Facebook account, but doesn’t seem to be bringing in new clients or opportunities from their social media. It’s not a “social media 101” course, but if you need that - let me know! See “additional info” for more details. This workshop can be 1:1, a small group, staffwide, or for an industry group (e.g. real estate agents, massage therapists, etc.)

Private trainings are virtual, via Zoom, and are interactive, with lots of time for questions. Cancellation policy: www.allisonbishins.com/cancellation

Testimonials:

“Like many new business owners, I was overwhelmed by the number of workshops, courses, and networking groups all competing for my investment. As a sole proprietor providing local services, I was not enthusiastic about engaging in social media marketing until I met Allison. Her directed and practical advice gave me the tools I needed to authentically connect with my community both online and in person through the free resources on social media. I've made so many personal connections through the network I've been able to build using her strategies centered around giving back to my community. I highly recommend her class to anyone looking to authentically engage with their online networks in a way that doesn't consume their time, energy, or capital.” - A.H.

"This class taught me so much. I literally had almost 3 pages of notes! There was nothing about this class that I didn't like. I really appreciated the feedback I received for my own media sites. It helped greatly! I loved the piece about taking pictures. I learned SO MUCH. I have gotten quite a bit more traffic on my Instagram since using what I have learned. I would definitely recommend this class to anyone!" - T.G.

“Allison has been an absolute joy to work with. I've taken several of her classes both in person and online and I learn something in every single one. She has a mind that is able to connect seemingly different ideas and genres in order to make creative and practical marketing strategies. If you're a local business who wants to encourage community connections or up your social media game, I would definitely encourage you to reach out to Allison or take one of her courses.” - M.R.

"Allison led our community through a focused session on Using Social Media as a Tool to Connect with Local Businesses. She did an excellent job of providing easy to implement steps and methods of genuinely connecting with other businesses. Many of our students have formed long-lasting partnerships as a result of her workshop!" - M.M.

“After attending a class taught by Ali, I learned a lot about how to support and be supported by local businesses so everyone benefits. Her teaching style is authentic, straightforward and on top of the trends that small businesses need to be aware of. I recommend her consulting and marketing advice for anyone trying to be more effective in their online life!” - R.R.

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